About Us

The Subaru Triathlon Series is Ontario’s leading triathlon and duathlon series. We are proud of our sponsors:

Subaru Canada is a proud sponsor of the Subaru Triathlon Series PowerBar is a proud sponsor of the Subaru Triathlon Series Merrell is a proud sponsor of the Subaru Triathlon Series

WELCOME TO SUBARU TRIATHLON SERIES

We are always so proud when you choose to race with us. Ontario is the hotbed of Triathlon and Duathlons with virtually a chance to race on each and every weekend. When you choose a Subaru Series event we take that very seriously. We work all year long to make sure we are prepared for your arrival on the race weekend. When we first started this Series we did so with the goal of encouraging people just like you to boost your physical activity by getting out and experiencing the great outdoors first hand. This Series represents a fantastic way for people of all ages and skill levels to participate in a variety of athletic events. We are thrilled to have the opportunity to be involved in introducing you to events that are both great fun and a great way to stay in shape. Come and join us this summer. Open your world to awesome new opportunities. Who knows where this can lead?

WHERE DO WE RACE?

World Endurance Canada has been producing triathlons and duathlons for over 25 years. We have had many terrific events over the years. We do our best to spread our events throughout Ontario in order to reach as much of the athletic population as we can. While many people think the big cities are the place to race we do our best to avoid them. We much prefer the rural setting where the roads are quieter and the air and water is cleaner. We can also achieve that “intimate”, family-like atmosphere that rural settings provide. This is a feeling that athletes can get addicted to and seems to have them coming back for more. While we are well known for producing The Subaru Triathlon Series in Ontario, we have also been instrumental in the development and production of other world stage events including Subaru Ironman 70.3 Muskoka, Ironman Mont-Tremblant and Ironman 70.3 Mont-Tremblant . New to event development this season will be Iron Girl Canada to take place in Grimsby, Ontario and the new host site of Ironman Canada in Whistler, B.C.

STAFF

  • Mitch Fraser
    Mitch Fraser
    World Endurance Canada Director
    Mitch has virtually grown up with the sport of triathlon and has been heavily involved for well over 25 years. Mitch has had the distinct advantage of being able to grow with the sport.. He has been instrumental in the development and growth of the sport in Ontario and continues to put his efforts into making each season the best it can be. Mitch oversees event development and management yet attends all events to ensure optimum quality.
  • Dave Mucyk
    Dave Mucyk
    Subaru Series Race Director and Volunteer Coordinator
    Dave is the Race Director of the Subaru Triathlon Series and Site Director for Muskoka 5150 and Ironman 70.3 Muskoka (among other various duties). He has worked for Trisport, now World Endurance Canada since 2001. Dave competed in his first (and most likely his last) triathlon in 2003, and was a member of the Wilfrid Laurier University Cross Country team from 2004-2006. Although most likely past his glory days, he hopes you sure aren't! Best of Luck!
  • Jackie Parris
    Jackie Parris
    Office Administrator
    Jackie has been a member of the Subaru Series family for 20+ years. Jackie looks after the day to day office operations or as we like to call her our “office mom”. Although Jackie does not usually attend the events she is responsible for making sure the Event Operations Team is prepared for you upon your arrival at each event.
  • Nick Stoehr
    Nick Stoehr
    Subaru IRONMAN 70.3 Race Director
    Nick Stoehr is the Race Director for 3 of our events. Subaru IRONMAN 70.3 Muskoka, 5150 Muskoka and the Degree IRON GIRL Canada as well as operations for the Subaru Triathlon Series. He has been involved in the ‘race business’ since 2002. You will also spot him at numerous other races across North America as an event manager with Race Kit Event Service and the Subaru Niagara Running Series. Nick was also an age group winner Niagara Do- a – Du in 2004. Before joining World Endurance Canada you would find him at the Grimsby Arena driving the Zamboni or keeping the bench in the penalty box warm.
  • Janet Fraser
    Janet Fraser
    Timing, Registration and Athlete Services Director
    Janet has worked with the Subaru Triathlon Series for 19 years. She started attending the events as a volunteer and girlfriend of Mitch. Fast forward a few years and they are now happily married with 2 teenager girls Olivia and Kendall. Janet works full time with the Subaru Series, Subaru IRONMAN 70.3 Muskoka and the new Degree Iron Girl and Subaru IRONMAN Canada. She has been involved in all areas of event development and production including registration procedures, timing systems and Athlete Services. It’s Janet’s goal to see every athlete cross the finish line happy and healthy and she will always look to find a way to make that happen.
  • Lisa Bentley
    Lisa Bentley
    Sponsorship
    My name is Lisa Bentley and I grew up racing in the Subaru Triathlon Series with Trisport Canada and now I get to work alongside of the great team who I have known for 20 years! Officially, I find sponsors for our events but I tend to get involved in whatever we need to do to make the Subaru Triathlon Series the best triathlon circuit in North America. I get to throw my passion behind finding great partners to make the athlete race experience great and I cheer for the athletes on race day! I can usually be found on site at our events with my dog Fenway close by! See you at the races!
  • Blair Hutchings
    Blair Hutchings
    Athlete Service Coordinator
    Blair currently attends Wilfrid Laurier University and is studying Health Sciences in the triathlon off-season. Beginning in May , Blair will once again be full time in the office working as the Summer Administrator. Blair handles all Athletes Services and Registration inquires in the office and on-site. Blair is always happy to answer your triathlon related questions and looks forward to seeing you at the races!
  • Carlos Vilchez
    Carlos Vilchez
    Web Developer
    Carlos is not only Subaru Series Triathlon's web developer but he is also an avid triathlele himself, bringing niche expertise to the project.
  • Greg Nicol
    Greg Nicol
    Series Race Announcer
    For the last few years I have been lucky enough to be a part of the Subaru Triathlon Series team as one of the crew as a race announcer. Listen for the must know details about the race and our sponsors. I enjoy seeing you at the start line and welcoming athletes at the finish line. I look forward to seeing you at a number of races this season - my wife and two boys come and help out with the Subaru family to make race day entertaining.
  • Lola
    Lola
    Offical Series Greeter
    Lola is a 1 year old English Bulldog who comes to work every day with her family Mitch and Janet. She worked at the events last summer and went to great lengths to try and greet everyone personally. She approaches every day with the same eagerness and refuses to take any time off. She attends regular board meetings and can’t wait for the season to start. She will be at all of the races this summer and it will be her sole purpose to try and put a smile on your face. Please stop by and say hello to her!
So World Endurance Canada puts on events that take place in the summer? What do you guys do in the off-season?

Putting on a Series of events like these is a huge undertaking and takes quite a bit of organizing . Starting around the middle of the race season we are already working on the following year in order to get all our "ducks in a row". Some of the areas that need attention are sponsorship, township road permits and licenses, Association coordination, new race dates and location ,development of new events, new registration and timing plan, supply ordering, website planning and social media plans….. and the list can go on for miles. One could say we like to have all our planning done before the season begins. Once the races begin , we are in "full implementation mode"! Our focus is YOU!

The sport is getting so expensive! Why do the races cost so much?

Believe it or not, events in Ontario are the cheapest ( and arguably the best) in the world! Yes, it may seem expensive but we do our absolute best to keep the cost as low as we can. We urge you to shop around and compare. Here is just part of our costs to implement events of this magnitude. - Site, park and parking fees
- Tech- shirts for athletes and volunteer teams
- Registration Supplies (bibs, stickers (bike and helmet) envelopes, waivers, bags, pins)
- Timing – over $50,000 each year.
- Police, police cars ( range from $55-$75/ hr per officer at a minimum of 4 hrs. Cars come with a separate cost.
- Equipment Rental (barricades comes etc.)
- Equipment purchase (cones, signs, fencing, tables, chairs)
- Truck Rentals & fuel

I'd love to learn more from others about courses, tips and race details. What do you suggest?

We've got an active community that is quickly growing on our social media networks on Facebook and on Twitter. Signing up for these services and "following" or "liking" us is your best opportunity to interact with others who have raced our races and can offer valuable information and even specific training tips! Click here to "like" us on Facebook and click here to "follow" us on Twitter.

Would you like to learn more?

We have extensive information on our "Beginner's Guide" with another list of frequently asked questions. You can click here to visit the page.

TESTIMONIALS

  • My choice in Ontario for racing is the Subaru Triathlon Series. The races are safe and brilliantly run with lots of age group incentives and prizes. The race venues and distances cover the sport from Try-a-Tri to Half Ironman events – from hilly to flat – from fierce competition to first-timers getting wet for the first time. The races have history so that you can make your own history. The Subaru Triathlon Series “is” Triathlon in Ontario! See you in Muskoka.

    Lisa Bentley 9 Time Ironman Champion
  • The Subaru Triathlon Series is like no other...always well organized, at great venues, organized by people and sponsors who share the same passion for the sport...I highly recommend the races to anyone from beginner to pro - you'll have a blast!

    Lori Bowden 2 time Ironman Hawaii World Champion
  • I owe a lot to the Subaru Triathlon Series, over the years when I was first getting my feet wet in triathlon I was able to race around Ontario in a well organized, fun and competitive series, testing myself against the more seasoned pro's and enjoying races that showcased the best of what the sport has to offer. The events are incredibly well run, the venues are fantastic and the people are simply fun to be around. Good luck racing, enjoy the event and tell a friend.

    Simon Whitfield 2000 Olympic Gold Medalist
  • The Subaru Series helped me get my start in triathlon. It provided me with a fantastic environment to race in and an opportunity to make a living through prize money and media exposure. Great people, great events, great racing......it's the worlds biggest and best series for a reason....I'll always come back for more!!

    Jasper Blake 2006 Ironman Canada Champion